5 Essential Elements in Marketing Videos

Whether creating a video yourself or outsourcing the job, there are key elements that need to be considered. If you are going to spend anytime or money on a video make sure its worth it for you and your audience. Here are a few helpful guidelines when planning your next video.

1 Strong Opening

This is essential when sharing a video online. Especially if people are unfamiliar with you or your brand. You have the first few seconds to intrigue your audience before something more appealing steals their attention.

2 Know your Audience

Determine who you want to attract. There are a whole lot of stylistic elements (e.g. music, fonts, pacing, color, imagery) that need to be tailored to your audience. Keep in mind that you may not be your own target market, therefore your preferences may not be the best judge.

3 Engage

Decide what emotion you want to invoke in your audience. Maybe its a sense of injustice, pride, sense of humor, connection, or knowledge. People will enjoy and want to share when your video is an experience.

4 Keep it Concise

The ability to share massive amounts of information in a short amount of time is the beauty of video. With the editing of visual and audio elements ideas can be related efficiently but also memorably. There is no need to waste peoples time, they will appreciate it and are more likely to finish watching it with their full attention.

5 Call to Action

Now that someone has watched your video what should they do? Whether it is to share the video, go to a site, purchase a product, it needs to be clear. Finish your video with contact information and a logo if you have one.

Are there any other essential elements worth mentioning? Would love to hear in the comments!