Video: An Essential Part of Your Communication

The online world has connected us to so many people. But it can be much more difficult to develop these relationships without the physical element. Video has giving us the ability overcome some of those limitations in addition to allowing us to reach more people than ever before.

It Builds Trust

Without the physical component of online communication it can be difficult to connect emotionally.  Sometimes we cannot tell if a person or an organization is truly who they say they are. Video gives us an opportunity to show our passion beyond just words. When we show people the faces and actions that are taking place behind a website, it adds credibility and allows you to stand out among the competing voices.

It’s Memorable

Video takes advantage of audio and visual learning. It allows us to explain complex concepts while showing examples or diagrams that help us to comprehend and remember. If the music and imagery connect to a viewer emotionally, they will remember it even better. Think about it, you can recall a greater percentage of a movie then the last speech you heard.

It Saves Time

Video gives us the time think about what we want to share and then construct it in the most efficient way possible. A video can take 2-3 minutes to explain something that would have required a 30 min conversation. Plus, once you have that video you can show it over and over to different people and it does not require anymore of your time. Thanks to the ever increasing online population, your video can be shared with over one third of the world!

I’d love to hear the unique ways you have used video to connect with others?